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What Is A Page Builder? And Why You Should Use One

What if building a website was as easy as setting up a Lego kit? Page builders make this possible, allowing you to build functional websites with little hassle. Below, I go into all the details about what a page builder is so that you can get a jump start on your next website build.

TL;DR
I have a controversial answer to “What is a page builder?” Am I right on this? When you compare page builders, see how they handle visual page building, sitewide templates, and other features that page builders share. WordPress page builders aren’t slow—this is a myth, and the arguments against page builders also apply to non-page builders. While you’re at it, check out Divi and see what makes our page builder so unique.

What Is a Page Builder?

A page builder is a visual design tool that allows users to build web pages without writing code. They offer a drag-and-drop interface that streamlines the entire web design process, allowing users to build everything on the front end visually in real-time.

With page builders, you can build your page structure (sections, rows, columns), add site content (text blocks, images, buttons, galleries, menus, etc.), and customize design elements (colors, fonts, backgrounds, animations, etc.) all inside a visual editor. They also offer premade designs and page layouts to help users get a complete website design in minutes.

Page builders can be plugins or built directly into themes. Because each module/element is prebuilt, you can create professional web interfaces without knowing the complex code behind them. This allows anyone to add and customize elements that are responsive and well-coded.

What are some Page Builders

Page builders are design interfaces that layer on top of WordPress. However, many website builders do similar things but run on proprietary software and servers. We’re assuming that you want control over your data and don’t want to be locked into a platform that can easily cost you more money and time in the future.

What are the Best WordPress Page Builders

If you are looking for a page builder for WordPress, here’s a list of some of the best and most popular options:

WordPress Page Builder Price Free Option User Reviews (avg)
Divi $89/year ⭐⭐⭐⭐⭐
(4.9/5)
Visit
Beaver Builder $99/year ✔️ ⭐⭐⭐⭐
(4.4/5)
Visit
Elementor $59/year ✔️ ⭐⭐⭐⭐⭐
(4.6/5)
Visit
4 Oxygen Builder $129/one-time fee ⭐⭐⭐⭐⭐
(4.5/5)
Visit
5 SeedProd $79/year ✔️ ⭐⭐⭐⭐⭐
(4.75/5)
Visit
6 Visual Composer $49/year ✔️ ⭐⭐⭐⭐⭐
(4.5/5)
Visit
7 Thrive Architect $199/year ⭐⭐⭐⭐
(4.3/5)
Visit
8 Themeify $69/year ✔️ ⭐⭐⭐⭐
(3.8/5)
Visit
9 Brizy $5/month ✔️ ⭐⭐⭐⭐⭐
(4.5/5)
Visit

Watch or read our list of the best WordPress page builders.

Now that you have a handle on what a page builder is, here are common features that almost all WordPress page builders have.

Page Builder Features

Page builders have been around for several years and are massively popular. When someone thinks of “page builder,” they think of these features.

Starter Sites

A starter site offers a full implementation of page designs, theme builder templates, and placeholder content. Some page builders, like Divi AI, even use AI to create custom Quick Sites, creating a full, AI-generated website with custom text and images ready in just minutes.

A screenshot of Divi Quick Sites' Portfolio starter templates

Each Divi Starter Site comes with predesign pages and theme builder templates and works with WooCommerce

Get Divi Quick Sites

Visual Editor

Visual editors allow you to edit a document that looks exactly like your page (what is called front-end editing). You can see changes as you make them, eliminating guesswork (no need to preview how a page will look with your latest changes). This improves productivity by giving immediate visual feedback, unlike simple WYSIWYG editors (even with custom code added to a page).

edit home page visually using the divi builder

Edit exactly what you see with page builders

Get the Best in Visual Building with Divi

No Code Design without CSS

Page builders allow anybody to design without writing CSS. Most page builders have a visual style system that lets you customize styles, layouts, and effects typically reserved for those who know advanced CSS for the web. Understanding CSS is helpful and can improve the quality of your builds, but it is by no means necessary with page builders.

Extend Image Icon Styles

Set CSS Styles through module Design Settings and easily apply to other modules

Easily add content with drag-and-drop modules. Include text, images, buttons, and more with a simple click and drag. What used to take hours of hard coding PHP, Javascript, HTML, and CSS can now be drug into your editor exactly where you want each item to be.

divi drag and drop

Drag modules, rows, and sections across the page for their perfect position

See Divi’s Vast Design Options

Theme and Template Builder

Some WordPress page builders include theme builders that extend their visual drag-and-drop interface to customize every aspect of your website or theme. Site designers can use them to create custom headers, footers, and templates, all on the front end. You can even use premade theme builder layouts, like Starter Sites, to jumpstart a completely new design for your website. You can also manage and assign your template designs to any page.

divi theme builder templates

Design the perfect templates visually, not with PHP or the FSE

Theme builder templates use dynamic content and modules to build reusable templates for blog posts and custom post types without a fuss.

Use Divi’s Theme Builder

Global Styles and Presets

Apply consistent styles across your site with global styles. Save time by creating presets for fonts, colors, and other design elements. Update presets to reflect changes site-wide instantly—one change on all your pages.

A screenshot of where to find existing global presets

Change once, updated everywhere that style is used

Learn About Efficient Design with Divi

Premade Layouts

Build websites quickly with premade layouts. Choose from a library of professionally designed templates that are plug-and-play.

A screenshot of the Divi Layout Pack library

Hundreds of layout packs that are great starting points for custom builds

Get Hundreds of Divi Layouts

Mobile Responsiveness

Page builders make your site look great on all devices. With built-in responsiveness settings, pages dynamically fit all device types and sizes. With various breakpoint settings, you can tailor how each device type handles your site design from the editor.

A screenshot of Divi's Responsive Builder

Your page designed for every canvas

Divi for Responsive Web Design

Integrations

Enhance functionality with integrations with trusted 3rd party tools to make your website more efficient. Connect with plugins for SEO and eCommerce. Use built-in tools to streamline workflows and add features without custom code.

Divi's integrations

Divi plays nicely with other WordPress plugins as well as integrations with email marketing tools

Divi All Integrations

Ecommerce Store Builder

Page builders let users create and design online stores. They offer design tools for building product listings and shopping carts and designing the cart flow from a visual standpoint—all allowing for a well-built shopping experience without the need for coding. Divi works seamlessly with WooCommerce for the most customizable combo for your online store.

Get Divi for WooCommerce

Attractive Pricing

Page builders for WordPress offer very attractive pricing compared to hosted website builders. With a platform like Wix, users have to pay more monthly for more features, more users, and more opportunities to build their websites. With a page builder, you typically get unlimited access to design as you see fit.

But even amongst WordPress page builders, some offer better pricing across the lifetime of use. Take Divi, for example. Every lifetime membership gives users unlimited website usage (run Divi on as many websites as you can run or build) for life.

Divi Price Comparison to Other Page Builders

Divi gives you all the tools you need for the lowest price around.

Learn about Divi’s Competitive Pricing

Are Page Builders Slow?

A common idiom says page builders are slow, non-performant, and bad to use. However, page builders aren’t inherently slow. Some are built on older technology, and even those that aren’t can be used poorly to create performance issues. But page builders are not bad to use. Divi is a shining example of this.

Try the Divi 5 Demo to See for Yourself

Divi tackles this by implementing optimized code and efficient resource management, ensuring your site loads quickly and performs smoothly. Page builders like Divi prioritize maintaining clean, efficient code, minimizing bloat, and keeping your site lean and fast. Users are also encouraged to figure out how to optimize Divi websites properly for the best performance.

Read our take. Do I need a WordPress page builder?

Nowadays, there aren’t many legitimate reasons not to use a page builder if you think it would help you build better websites.

Learn about Divi’s Performance

Build Better Sites with a Page Builder

We’ve covered everything, including what a page builder is, explored their common features, and debunked myths about performance issues. Page builders, especially top-tier ones like Divi, offer an array of benefits that streamline the web design process and deliver outstanding results.

Now that you understand the power of page builders, why not give Divi a try for your next project? Its ease of use and powerful features make it an excellent choice for creating stunning websites.

Get Divi Today

Frequently Asked Questions

What is the difference between WordPress theme builder and page builder?

A theme builder customizes site-wide elements like headers, footers, and templates, while a page builder focuses on individual page layouts and content. Tools like Divi handle both for you, so you only need to learn one tool.

What is the difference between WordPress blocks and a page builder?

WordPress blocks are basic content elements for the default Block Editor. Page builders offer more advanced design options and flexibility with drag-and-drop interfaces.

Do I need a page builder for WordPress?

No, but a page builder simplifies the design process and offers more customization options than the default editor.

Do you need to be a web developer to use WordPress?

No, especially with a page builder, anyone can create and design a professional website without coding skills. With starter sites or premade layout packs, you can create a well-designed website with much less time investment.

Can I switch from one page builder to another in WordPress?

Yes, but switching may require reworking your pages, as different builders use unique storage structures or shortcodes.

Do page builders slow down my website?

High-quality page builders like Divi are optimized for performance to minimize any impact on load times.

Can I use a page builder for eCommerce websites?

Yes, many page builders, including Divi, offer integrations with eCommerce platforms like WooCommerce to build online stores. Divi comes with dozens of modules that are specifically designed for WooCommerce stores.

Is it easy to learn how to use a page builder?

Yes, page builders are designed to be user-friendly, with drag-and-drop interfaces and intuitive controls, making them accessible to beginners.

The post What Is A Page Builder? And Why You Should Use One appeared first on Elegant Themes Blog.

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