Why attempt speed optimization of your WordPress website without plugins? A sluggish website is more than just a minor inconvenience—it’s a significant roadblock when you’re trying to build online success. In fact, according to a 2022 study by Portent, in the first five seconds of loading a page, every additional second reduces website conversion rates by an average of 4.5%. While WordPress performance plugins might seem like the go-to solution to address this problem, they’re not always your best bet. Sure, they offer quick fixes, but they can also introduce a host of additional issues, from security vulnerabilities to code bloat. […]
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