Google is constantly updating its search algorithms. The E-A-T update made waves some years ago, majorly switching up how things worked to prioritize high-quality content written by experts. Now Google has updated E-A-T again, adding an extra letter: E-E-A-T, or Double E-A-T. The new E stands for “Experience”, as in personal, hands-on experience. While this is likely a change for the better, an algorithm update is always confusing. How can you maintain your SEO status? How do you avoid being penalized under the new rules? What does this change about the way you create content? Knowing what adjustments you need […]
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