Marketers and web developers often go with their gut feelings, but Viola Gruner, Head of Marketing at Inpsyde, believes in the power of testing over guessing. In this episode, Viola discusses the importance of data-driven decision-making and shares her insights on how to test and confirm ideas instead of relying on assumptions. She highlights surprising results she encountered during experiments, recommends testing tools like Google Optimize and HubSpot, and emphasizes the significance of documenting and celebrating test results. Join us as Viola shares her growth hacking strategies and encourages marketers to embrace testing and learning from each experiment.
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